Question

2．In the mid 1990's，people started doing business on the Internet．There were two kinds of companies then．First，there were traditional companies．They sold things in stores．Then，there were Internet companies．They didn't have a s tore，and they only sold things on the Net．
Traditional companies didn't want to lose any business．Quickly，they made their own websites and began selling things on the Net．These are the so-called"brick and click"companies （磚塊點(diǎn)擊公司）．Many stores are made of brick．And you click on your mouse to buy things with your computer．That's where the name"brick and click"comes from．
By the late 1990's，competition among Internet companies was great．So e-business like amazon．com，buy．com，and etoys．com were in trouble．Their profits （利潤） were not very high．Many of these businesses were losing much money．In 2000，many e-businesses went out of business．
Why are brick and click companies，like Barnes and Walmart so successful？First，many customers know and trust （相信） their names．Their websites are easy to remember．These companies also have a lot of experience．In a word，they know how to run a successful business．
In the world of e-commerce （商業(yè)），companies are fighting for every dollar and every customer．Will brick and click companies win the war？Only time will tell．
Answer the following questions according to what you read．
81．How many kinds of companies were there in the mid 1990's？
82．Did Internet companies sell things in stores or on the Net？
83．What did the traditional companies do to keep their business？
84．What gave Internet companies a lot of trouble by the late 1990's？
85．What can you learn from Barnes and Walmart if you have an Internet company？．

Answer 1

分析 20世紀(jì)90年代，人們開始在網(wǎng)上做生意．那時(shí)有兩種公司．首先有傳統(tǒng)的公司，他們?cè)谏痰昀镔u東西．然后有網(wǎng)絡(luò)公司，他們沒有商店，僅僅在網(wǎng)絡(luò)上做生意．
傳統(tǒng)的公司不想失去任何業(yè)務(wù)．很快，他們自己的網(wǎng)站，開始在網(wǎng)上賣東西．這些都是所謂的"brick and click"公司．許多商店是磚造的，你還可以在你的電腦上點(diǎn)擊鼠標(biāo)來買東西．這就是"brick and click"的由來．
20世紀(jì)90年代末，競爭非常激烈．像amazon．com，buy．com以及etoys．com遇到了麻煩．他們的利潤并不是很高．許多這類公司虧損了很多．在2000年，許多電子商家倒閉了．
為什么brick and click公司，如Barnes和Noble，Toys R Us，以及Walmark如此成功？首先，許多顧客了解并信任他們的名字．他們的網(wǎng)站，就像walmark．com，很容易記�。�這些公司還擁有豐富的經(jīng)驗(yàn)．他們知道如何去辦一個(gè)成功的企業(yè)．
在電子商務(wù)的世界里，每個(gè)公司正為每一美元，每一個(gè)客戶而奮斗．brick and click公司會(huì)贏得這場戰(zhàn)爭嗎？只有時(shí)間來告訴你答案．

解答 81．Two．細(xì)節(jié)理解題．根據(jù)There were two kinds of companies then．可知那時(shí)有兩種公司．故答案為：two．
82．On the Net．細(xì)節(jié)理解題．根據(jù)they only sold things on the Net，可知網(wǎng)絡(luò)公司僅僅在網(wǎng)絡(luò)上做生意．故答案為：On the Net．
83．They made their own websites and began selling things on the Net．細(xì)節(jié)理解題．根據(jù)Quickly，they made their own websites and began selling things on the Net．，可知很快，他們創(chuàng)建了自己的網(wǎng)站，開始在網(wǎng)上賣東西．故答案為：They made their own websites and began selling things on the Net．
84．Competition among the companies．細(xì)節(jié)理解題．根據(jù)By the late 1990's，competition among Internet companies was great．可知20世紀(jì)90年代公司之間競爭非常激烈．故答案為：Competition among the companies．
85．I think I should make the customers know and trust the name of my company．推理判斷題．根據(jù)First，many customers know and trust （相信） their names．可知首先，許多顧客了解并信任他們的名字．所以如果我有一個(gè)網(wǎng)店的話，我應(yīng)該讓許多顧客了解并信任我公司的名字．故答案為：I think I should make the customers know and trust the name of my company．

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