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科目:高中英語 來源:英語教研室 題型:050
Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export(出口)at good prices. By drawing attention to new ideas, it helps greatly to raise standards of living. By helping to increase demand, it causes an increased need for labor, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(國會)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see a product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.
Advertising does more for the good of the public than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the color of a shirt is a bit persuasive(有說服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.
(1) By the first sentence of the passage the writer means that ________.
[ ]
A.he is fairly familiar with the cost of advertising
B.everybody knows well that advertising is a waste of money
C.a(chǎn)dvertising costs more money than everything else
D.money on advertising is worth spending
(2) In the passage, which of the following is NOT included in the advantages of advertising?
[ ]
(3) The writer thinks that the well-known TV person is ________.
[ ]
A.quite right in passing his judgement on advertising
B.interested in nothing but the buyers' attention
C.correct in telling the difference between persuasion and information
D.obviously unfair in his views on advertising
(4) In the writer's opinion, ________.
[ ]
A.a(chǎn)dvertising can seldom bring material interest to man by providing information
B.a(chǎn)dvertising informs people of new ideas rather than wins them over
C.there is nothing wrong with advertising in persuading the buyer
D.the buyer is not interested in getting information from an advertisement
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科目:高中英語 來源:2010年重慶市西南師大附中高三上學(xué)期期中考試英語卷 題型:閱讀理解
From school to band Practice, the Venturi Eclectic is an Earth-friendly way to get where you want to go. This battery-powered, zero-emission (meaning it doesn't pollute the air) vehicle runs mainly on renewable energy. Solar panels on the Eclectic's roof absorb sun rays when you're driving. On windy days, you can connect a machine to the car's roof that collects energy from the wind while you're parked. The Eclectic's top speed is 28 miles an hour; the battery lasts for 31 miles before it needs to be recharged. Zipping (迅速行進(jìn)) around the neighborhood has never been better.
Here's an eco-friendly way to tell time: Simply fill the Bedol Water-powered Clock's tank (箱) with water, add some lemon juice, and the clock will display the time without the need for environmentally harmful batteries. There are two sets of metal electrodes (電極) inside the water tank. Water contains ions (離子) that carry negative and positive charges. These ions complete a charge between the electrodes, creating enough energy to power the clock. Just refill the tank every few weeks, and this clock will keep on ticking.
Bloodhound SuperSonic Car (SSC) will be the first car to attempt to break the l,000-mile-an-hour barrier. (The current record is 763 miles an hour.) A concept for now, the rocket-shaped car gets its original push to 350 miles an hour from a jet engine. Then a rocket fires up, pushing the SSC past 1,000 miles an hour. In order to keep the car streamlined (流線型的), the driver lies back at a 45-degree angle (角度).
You’re having a blast at your friend’s birthday party. But when it's time to bring out the cake, everyone crowds around, blocking your view. No worries. Throw the Triops into the air, and this clever camera captures the view from above. The Triops can take three pictures at once, each from different angles. You can also record sounds and command the Triops to start shooting whenever it hears that noise. That's one smart camera.
【小題1】What is the common characteristic of the Venturi Eclectic and the Bedol Water-powered Clock?
A.They don't need batteries. | B.They are difficult to operate. |
C.They can be powered by water. | D.They are environmentally friendly. |
A.is popular with businessmen | B.is suitable for a long trip |
C.can turn wind into energy | D.has only a little gas emission |
A.looking at a picture | B.enjoying yourself |
C.blowing out a candle | D.recording sounds |
A.The Triops is sensitive to sounds. |
B.The driver of the SSC must be of great size. |
C.The color of the Bedol Water-powered Clock is like that of lemon. |
D.The SSC doesn’t have anything to do with a rocket actually. |
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科目:高中英語 來源:2013屆遼寧省高三上學(xué)期期中考試英語試卷(解析版) 題型:閱讀理解
You can tell a lot about a person from the clothes they wear, but you can also tell a lot about a person simply from the handbags they carry. It's hard to believe, but you can find out a number of things about a woman's personality just by looking at the type of handbag she carries. Below you will find a number of handbag styles and colors as well as what each specific type of handbag says about the owner.
Styles:
Under-the Shoulder – handbags which are smaller and fit tightly underneath the shoulder indicate class and sophistication. A women working in an upscale office or someone of high status would choose this form of handbag.
Big and Bulky – Big, bulky and oversized bags are casual and are often associated with younger individuals. These are used for individuals who carry a number of things (binders, books etc) and require a lot of space. Down-to-earth, lower-maintenance women would carry this type of handbag.
Designer – Designer handbags often cost an arm and a leg and therefore are usually associated with high-maintenance females. Females who are confident and require top of the line accessories will settle for nothing less than a name-brand designer purse. Guys watch out for these girls, they tend to be a handful.
Cigar Box Purses – A women who carries a cigar box purse likes to be unique and stand out from the crowd. These women have minds of their own and cannot be told what to do. They are comfortable in their own skin and tend to be very independent.
Leather with Buckles and Zippers – women who choose leather purses with lots of buckles and zippers are leashing out their wild sides. These women tend to act before they think and are always ready for a good time. The extra buckles and zippers tend to signify a "bad girl" image.
Colors:
Bright Colors – Bright colored handbags like pink, purple, bright blue and green indicate that the woman is fun, friendly and approachable. Women who are out-going and sociable will tend to choose these colors. This is the type of woman who will strike up a conversation with a complete stranger.
Black and Brown – women who choose black or brown handbags tend to be more formal in manners and are often mistaken as being snobby or restricted. These types of handbags are often associated with down-to-earth women, who are shy at first, but open up after a while. They tend to exude a shy confidence, which is sometimes mistaken as someone who thinks she's better than others.
The style and color of your handbag says a lot about you. Choose your handbag very carefully and remember you can choose more than one style. You may feel like being reserved one day and the center of attention another…it's natural to want different things in life.
1. Who is likely to start a conversation with a complete stranger according to the passage?
A.A woman with her handbag carried under the shoulder. |
B.A woman carrying an oversized handbag. |
C.A woman carrying a bright colored handbag. |
D.A woman who chooses a black or brown handbag. |
2.Women who choose leather purses with lots of buckles and zippers probably ______.
A.make careful decisions |
B.enjoy having fun |
C.a(chǎn)ct in bad manners |
D.become bad girls |
3.A woman who carries a cigar box purse likes to ______.
A.follow others’ steps |
B.live a simple life |
C.a(chǎn)ct to their own mind |
D.work with |
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科目:高中英語 來源:甘肅天水市2009-2010學(xué)年高二下學(xué)期第二階段考試試題(英語) 題型:閱讀理解
What do you want to be when you grow up? A teacher? A doctor? How about an ice-cream taster?
Yes, there really is a job where you can get paid to taste ice cream. Just ask John Harrison, an “Official Taste Tester” for the past 21 years. Testing helps manufacturers(制造商) to be sure of a product’s quality. During his career Harrison has been responsible for approving large quantities of the sweet ice cream— as well as for developing over 75 flavors .
Some people think that it would be easy to do this job; after all, you just have to like ice cream, right? No— there’s more to the job than that, says Harrison, who has a degree in chemistry. He points out that a dairy or food science degree would be very useful to someone wanting a career in this “cool” field.
In a typical morning on the job, Harrison tastes and assesses 60 ice-cream samples. He lets the ice cream warm up about 12℉. Harrison explains, “You get more flavor from warmer ice cream, which is why some kids like to stir it, creating ice-cream soup.”
While the ice cream warms up, Harrison looks over the samples and grades each one on its appearance. “Tasting begins with the eyes,” he explains. He checks to see if the ice cream is attractive and asks himself, “Does the product have the color expected from that flavor?” Next it’s time to taste!
Continuing to think up new ideas, try out new flavors and test samples from so many kinds of ice cream each day keeps Harrison busy but happy— working at one cool job.
1. According to John Harrison, to be qualified in the “cool field”, it is helpful to __________.
A. keep a diary of work
B. have a degree in related subjects
C. have new ideas every day
D. find out new flavors each day
2. What does Harrison do first when tasting ice cream?
A. He stirs the ice cream. B. He examines the color of the ice cream.
C. He tastes the flavor of the ice cream. D. He lets the ice cream warm up.
3. Which of the following is probably the best title of the passage?
A. Tasting with Eyes B. Flavors of Ice Cream
C. John Harrison’s Life D. One Cool Job
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科目:高中英語 來源: 題型:閱讀理解
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