2．Businesses are witnessing a difficult time，which has in turn produced influence on consumers'desire to go green．However，shoppers are still laying stress on environmental concerns．
Two thirds of customers say that environmental considerations inform their purchases to the same degree as they did a year ago，while more than a quarter say that they are now even better aware of the environmental effect on what they buy．
This may help to influence how shops store goods on their shelves．And the companies should still make efforts to become more environmentally friendly．Two out of three people think it is important to buy from environmentally responsible companies，with about one in s even saying that they had even decided to take their custom elsewhere if they felt a company's environmental reputation was not good enough．
Harry Morrison，chief executive（主管）of the Carbon Trust，sympathizes："I understand this situation where survival is very important now．But from environmental considerations，the clock is ticking-we don't have much time．In addition，cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand．"
Larger companies have an extra motivation to look at reducing their carbon footprint，as new rules next year will require businesses to buy carbon allowances to make up for their emissions（排放）．Those that have taken early action will have a head start．More than two thirds of consumers are not clear about which companies are environmentally responsible．This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers．
The Carbon Trust believes that it can help by informing customers about the good work companies are doing．"When companies are granted（授予）the standard，they can use a logo（標識）in all their marketing which makes it clear that they are working towards cutting emissions，"Mr．Morrison said．
44．What's the main idea of the passage？D
A．Businesses are finding ways to send their message to the shoppers．
B．Companies will soon get information about cutting carbon emissions．
C．Firms are making efforts to encourage customers to keep goods at home．
D．Firms are urged to cut carbon emissions by shoppers'environmental awareness．
45．The underlined word"inform"in Paragraph 2 probably means"A"．
A．a(chǎn)ffect B．change C．disturb D．reject
46．According to Harry Morrison，businessesA．
A．will benefit from cutting carbon emissions
B．should buy carbon allowances for shoppers
C．a(chǎn)re required to make up for their carbon emissions
D．have encouraged shoppers to take their custom elsewhere
47．We can learn from the passage that businesses willC．
A．have a strong desire to reduce costs
B．use the same logo in their marketing
C．gain advantages by taking early action
D．a(chǎn)ttract more shoppers by storing goods．
分析 本篇文章為說明文．文章講到現(xiàn)在顧客在購物時已經(jīng)開始考慮環(huán)保的問題，面對顧客環(huán)保的心理需求，企業(yè)只有主動采取措施，減少排放，才會更好地贏得顧客的信賴，進而獲得更好的收益．
解答 44．D 主旨大意題．根據(jù)第一段最后一句"However，shoppers are still laying stress on environmental concerns．"及最后一段第一句"The Carbon Trust believes that it can help…"可知，顧客環(huán)保意識的進一步提高促使公司去減排．故選D項．
45．A 詞義猜測題．根據(jù)本段中的"Two thirds of customers say that environmental consideration inform their purchases to the same degree as they did a year ago…while more than a quarter say that they are now even better aware of the environmental effect on what they buy．"可知，三分之二的顧客說環(huán)境方面的考慮影響著他們的購買力，和一年前達到相同的程度…可以推出，inform意為"影響"．change"改變"；disturb"打擾，妨礙"；reject"拒絕"，故選A．
46．A 細節(jié)理解題．根據(jù)第四段最后一句"cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand"可知，哈利•莫里森認為企業(yè)會從減排中獲益．故選A．
47．C 推理判斷題．根據(jù)第五段的"Those that have taken early action will have a head start"和"This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers．"可知，早采取行動減排的企業(yè)可以更好的吸引顧客，獲得優(yōu)勢．故選C．
點評 本文是政治經(jīng)濟類閱讀，考查學(xué)生對細節(jié)的理解把握和推理判斷能力，做題時一定要找到文章中的原句，和題干進行比較，再做出正確選擇．在做推理判斷題時不要以個人的主觀想象代替文章的事實，要根據(jù)文章事實進行合乎邏輯的推理判斷．
